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Google My Business

How to Optimize Store Landing Pages for Local SEO

Knowing where to start your SEO efforts can be challenging. Suppose you’re a business with multiple physical store locations. In that case, you need landing pages that do three things at once: rank in local search, convert nearby customers, and now in 2025, surface correctly in AI Overviews and Google Maps. That’s precisely what strong […]

Google August Update

Google August 2024 Core Update

Understanding the Google August 2024 Core Update The Google August 2024 Core Update marks another pivotal moment in the evolution of Google’s search algorithm. As with all core updates, this one is broad and encompasses various changes to improve the relevance and quality of search results. While Google typically refrains from disclosing specific details about […]

Page Speed

How to Increase Page Speed: The Complete 2025 Guide to Testing and Optimization

Increasing Page Speed – The Process Page speed isn’t just about user experience anymore—it’s a critical ranking factor that directly impacts your bottom line. In 2025, with Core Web Vitals firmly established as ranking signals and users expecting instant loading times, understanding how to properly test, analyze, and optimize your site speed is non-negotiable. This […]

AI for SEO

How Do I Rank Inside AI Answers? Steps to Earn Citations in 2025.

Why Your Organic SEO Traffic Is Dropping in 2025—and How to Fix It The reality Google expanded AI Overviews in 2024 and introduced AI Mode in 2025. These experiences synthesize multi-source answers before traditional links, compressing CTR on many queries. Independent studies report materially lower click-through when an AI summary appears. Your internal analysis across […]

SEO Inc vs Coalition vs Thrive: Why SEO Inc Delivers Faster ROI, Better Traffic & Real Results

SEO Inc vs Coalition Technologies vs Thrive (2025): Speed, ROI, and Intent-Led SEO. Who Actually Delivers? In 2025, claiming to be “the best SEO agency” is table stakes. What matters is proof, consistency, and business outcomes.This information does more than compare features; it pulls apart claims, showing transparently. In a market saturated with promises, three […]

Google E-E-A-T

What is Google E-E-A-T? A Practical Guide to Boosting Your SEO

E-E–A–T stands for “Experience, Expertise, Authoritativeness, Trustworthiness. What is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on websites. E-E-A-T is an essential aspect of Google’s search algorithm, as it helps determine which websites should rank higher in search results based […]