SEO Inc. is a performance-driven PPC Management partner, a results-focused PPC Company, and a scalable PPC Agency that manages Facebook (Meta) advertising to generate qualified leads, sales, and measurable ROAS.
Facebook ads can burn through budget fast when the plan is “get more clicks” rather than “get more customers.” Most companies come to us after they’ve already paid for vanity metrics, impressions, reach, likes, and cheap leads that never close, while revenue stays flat and the sales team blames the ad platform.
We execute Facebook (Meta) campaigns the way a CFO evaluates a P&L: we align targeting, creative, and landing-page experience to a measurable business outcome, qualified pipeline, booked appointments, and profitable sales, then optimize weekly against the numbers that actually move the needle.
Common problems we fix immediately:
You’re paying for activity, not outcomes: high traffic and engagement, but low form fills, low call volume, or poor lead quality.
Lead quality is inconsistent: sales teams waste time on unqualified inquiries and “tire-kickers,” driving up actual acquisition cost.
No clear attribution: you can’t confidently answer, “What did we spend, what did we make, and what’s the ROI?”
Creative fatigue and rising costs: results drop after a few weeks because the same ads are shown to the same people.
Wrong funnel strategy: too much spend on cold audiences without retargeting and conversion-stage support.
The offer isn’t positioned to win: the ads may be “fine,” but the messaging doesn’t address real objections or urgency.
Our approach is consultative by design: we start by diagnosing what’s blocking revenue offer, audience, creative, tracking, or conversion path, then build a campaign system that earns the subsequent budget increase by proving results, not generating noise.
Facebook (Meta) advertising fails when it’s treated as a content channel rather than a revenue channel. “More traffic,” “more reach,” and “more engagement” look good in a report, but they do not pay the bills. SEO Inc manages Facebook ads with a performance mandate: convert spend into qualified demand, then optimize on a weekly cadence against outcomes your leadership team actually cares about, cost per qualified lead (CPQL), cost per acquisition (CPA), conversion rate (CVR), and return on ad spend (ROAS) where eCommerce applies.
Most underperforming accounts have one or more of these structural issues:
Lead quality is inconsistent because targeting is too broad, the offer is weak, or the funnel lacks qualification controls.
Costs rise over time because creative fatigue sets in and the account lacks systematic testing or a refresh cycle.
Reporting is noisy because conversion tracking is incomplete (Pixel-only, missing CAPI, broken events), and attribution can’t be trusted.
The funnel is incomplete because spend is concentrated on cold audiences with little investment in retargeting and conversion-stage reinforcement.
The landing experience leaks money because the ad promise and the landing page don’t match, pages load slowly, forms are friction-heavy, or follow-up is delayed.
This is not guesswork. It’s a controlled operating system.
1) We define the revenue target first, then reverse-engineer the campaign.
We align on the primary conversion (booked call, form submission, purchase), the quality standard (what counts as “qualified”), and the acceptable economics (target CPA/CPQL and margin thresholds). This prevents the most common failure mode: optimizing for cheap volume that never closes.
2) We rebuild measurement so decisions are based on facts, not platform “confidence.”
We validate end-to-end tracking and standardize conversion events to ensure reliable reporting. That typically includes:
Pixel event hygiene (correct events, correct firing, de-duplication)
Conversion API (CAPI) is appropriate for signal stability
GA4 alignment for cross-channel reporting
CRM visibility, where availabl,e to connect lead quality to revenue
3) We run a full-funnel structure, not a single-campaign lottery ticket.
We design campaigns for:
Prospecting (cold): new demand generation wita h clear value proposition and controlled targeting
Consideration (warm): proof-driven messaging (case studies, testimonials, comparisons)
Conversion (hot/retargeting): decision-stage offers, objections, urgency, and follow-up reinforcement
This approach lowers overall CPA by improving conversion efficiency instead of simply buying more impressions.
4) We implement a disciplined creative testing cadence to prevent decay.
Creative is the #1 lever on Meta. We build a repeatable testing process:
Multiple angles (pain-point, outcome, proof, offer, differentiation)
Format mix (static, video, carousel, story/reel placements as appropriate)
Weekly learnings → next iteration
This reduces fatigue and stabilizes performance over time.
5) We optimize for business metrics, not vanity metrics.
Vanity metrics are not ignored—they’re not the goal. Our weekly optimization decisions prioritize:
CPQL / CPA trends
Funnel conversion rate (click → lead → qualified → closed, where data exists)
Frequency and fatigue indicators
Creative performance by angle and audience segment
Landing page conversion rate and form completion rate
You get a Facebook Ads program managed like a performance channel: measurable, accountable, and engineered for scalability. Instead of paying for “activity,” you invest in a system that targets the fundamental constraint—offer, tracking, creative, funnel design, or conversion path—and fixes it with a structured plan, not random tweaks.
Whether you’re selling your products through Facebook advertising, or you are trying to capture niche leads through LinkedIn, SEO Inc. has you covered. If you want to propel your social media advertising to the next level, contact us today, and we’ll make sure that you see the returns you deserve!
SEO Inc is an internet marketing company whose purpose is to help businesses improve their online presence in search and social media in order to acquire new customers and build their brand online.
Email sales@seoinc.com
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